Rumour has it—buoyed by a report by WWD—that the singer and designer is preparing to launch her own luxury fashion house under her own name.
The report alleges that the 30-year-old is teaming up with luxury titan LVMH Moët Hennessy Louis Vuitton to launch the project. If it goes ahead, Rihanna’s label will be the first new brand the company has launched since Christian Lacroix in 1987.
The wheels, it seems, are already in motion.
“LVMH has already handpicked a clutch of employees from within, including some from Louis Vuitton and Celine,” WWD writes.
Not much else is known about the launch—including a house name or timing.
Rihanna has previously designed collections for British retailer River Island, collaboration Fenty x Puma, and for her own Savage x Fenty.